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Loyalty programmes
We all know that sale does not end when the payment is received. The vendor should aim to build a long lasting relationship with the customer, not just a single act of sale.
Each client has different needs and expectations.
Everyone also pays attention to completely different things, and this is certainly understandable.
Everyone also pays attention to completely different things, and this is certainly understandable.
Loyalty programmes
Many companies make the radical mistake, which results in inability to achieve success. This is because companies usually try to attract new customers, completely forgetting about maintaining relationships with the regular ones. The reason why so many vendors are engaged in acquiring new customers is because so few are good at building the loyalty of the old or existing ones. Let’s face it – working on maintaining old customers, according to most vendors, is simply put difficult.
Success is not only about gaining new customers, who come to a certain place and use the services once. Relationships are key to success. .
Programmes which are offered by sale points usually provide the following forms of privileges for clients with cards:
Therefore, it is easy to notice the increasing interest in introducing programmes to keep customers with the company for as long as possible, encouraging them to return in the future. Any activities which compel the customer’s loyalty gain importance. And all of this results in gained trust which will pay off in the future.
The most common form of encouraging customers to return to our network is to provide rational benefits. And this realistically assures customers that they have the right to use exceptional conditions through loyalty cards.
- actual prizes awarded through a draw,
- actual prizes awarded after exceeding a certain amount of purchases in a specific time period,
- permanent discounts,
- price discount related to the amount of purchased items, normally increased after exceeding the established amount.